Rome Design Awards Silver

2025

Chinese-style virtual IP image design——Hua Xiaoshuang

Entrant Company

China Shaanxi Huaqing Palace Cultural Tourism Co., Ltd

Category

Product Design - Imaging & Vision

Client's Name

Country / Region

China

【Name】: Hua Xiaoshuang (nickname: SHUANG SHUANG)【English Name】: Ice Hua

‘Hua’ - born in Hua Qing Palace, so the character image from the ‘Hua’ family name, Hua is also a hundred surnames in the real existence of the family name! ‘Xiao’ - From ‘Zhuangzi - The Outer Chapter - Heaven and Earth’, ‘In the underworld, there is only the dawn.’ It means that in a seemingly chaotic and uncertain situation, one can gain insight into the truth or light. It expresses that in a complex and changing information environment, the content of excellent Chinese culture is often able to penetrate through the superficial noise and fickleness and go straight to the heart.

【Overall style】: a poetic spirit in the belly. Dignified atmosphere, elegant and sensible, timeless and graceful.

【Image】: Elegant, dignified. Generous and lively, love of beauty.

【Hobbies】: recite poems, love cats. Love desserts, but afraid of fat.

【Birthplace】: Flying Frost Hall, Hua Qing Palace (Collecting the spirit of heaven and earth, absorbing the essence of the sun and moon, born under the Lotus Seat in Hua Qing Palace, holding a wadang)

【Personality】: cheerful, generous, brave, naughty!

【Dream】: To become the top stream actress of Hua Qing Palace, c-place and be welcomed by everyone.

【Self-assessment】: Please, brothers and sisters, introduce me to people, I want to meet more people so I can find a boyfriend, woo! Woo! Woo! I want sweet sweet love too.I am a girl, don't say I'm fat! I don't have a boyfriend yet! Hmph!

【Character description】: Taken from Tang's Female Yong. The image of the character is intentionally broadly handled. It represents the image of Tang Dynasty women as fat and beautiful. The clothes are modelled with a belt taken from the ‘Lotus Pattern Wadang’ of the Hua Qing Palace and the lotus flower decoration. The inner shape of the wadang is changed to a lotus pattern. The style of the hemline takes the pattern of the wadang. The hem is arranged in a staggered way to reflect the elements of Hua Qing Pond as much as possible.

Credits

Manager
Du Fei
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