Rome Design Awards Silver

2025

Shihua Divine Liquor

Entrant Company

HUBEI SHIHUA LIQUOR CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Shihua Divine Liquor is a flagship product of the Shihua Divine series. Its packaging design continues the Taoist "Celestial Palace" philosophy of the series and the essence of traditional Chinese culture, reflecting reverence for the laws of nature and carrying forward ancient brewing techniques. This packaging design showcases innovation and distinction through a minimalist, fresh, natural Oriental aesthetic style.

This packaging design combines tradition and modernity, well balancing aesthetics and functionality. It embraces a Taoist-inspired humanoid silhouette, structured with three concentric arcs—symbolizing the Taoist principle of "The Way Begets One, One Begets Two, Two Begets Three, Three Begets All Things". Unlike traditional liquor bottle designs, this triple-arc bottle is more ergonomic, ensuring a comfortable grip and effortless pouring.

The liquor bottle adopts "celestial blue", a hue from classical Chinese aesthetics, to be fresh and elegant, echoing the Taoist pursuit of "Harmony with Nature". Utilizing ceramic materials, the triple-arc liquor bottle presents a translucent visual effect, reminiscent of the ripple of poured liquor, accentuating the liquor's clarity and purity while establishing a distinct visual identity within the series.

The official hat-inspired cap features a "round inner, square outer" design, symbolizing "Round Heaven, Square Earth" and bestowing auspicious connotations "Fortune Crowns the Head". Gilded trim elevates its luxury, complemented by a premium packaging box and a one-tap anti-counterfeit seal, underscoring the product's ingenuity and exclusivity.

Credits

Cao Lubo
Hu Xiaoqiang
Dai Pengfei
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