VIVARA ARTBOX

The Vivara Art Box was conceived as an immersive experience that celebrates the brand’s journey since 1962, aligning its essence with the sensorial and innovative language of Hélio Oiticica. Inspired by his disruptive approach, we translated his concepts into a fluid and interactive volumetry, inviting visitors to discover, pause, and contemplate.

The architecture of the space combines functionality, artistic expression, and environmental responsibility. The entire structure was built using recycled OSB boards with dry assembly, allowing for full disassembly and reuse in future installations — generating no waste and ensuring a conscious construction cycle.

Murals by artist Filipe Jardim reinterpret Brazilian fauna and flora in a palette aligned with the brand’s visual identity, building bridges between modernism, Brazilian identity, and contemporary design. Scenic lighting, alternating open and closed planes, and a LED panel showing the making-of reinforce the narrative of a jewelry house that turns each piece into memory and atmosphere.

At the center of the space, the V Bar serves as a place of pause and hospitality, promoting conviviality and elegance within the fair. More than a booth, the Vivara Art Box proposes an encounter between art, architecture, and jewelry — where every detail conveys cultural, emotional, and sustainable values in a lasting way.