London Design Silver

2025 Winner

Floating Appetite — Contemporary Gaze of Beef Noodles

Entrant

KAKUKOW

Category

Product Design - Conceptual Design

Client's Name

-

Country / Region

Taiwan

Gallery

About The Entry

"Floating Appetite" is a contemporary sculpture that transforms the craftsmanship of hyper-realistic food modeling into a visual language of contemporary art. By using the iconic Taiwanese beef noodles as the core symbol, the work explores the intricate entanglement between food, desire, and cultural identity.

Suspended noodles defy gravity, freezing the moment of consumption and evoking the suspended state of human desire. Through meticulous hand-crafted elements such as the braised beef, noodles, broth, and side dishes, combined with an exaggerated floating presentation, the piece creates a surreal culinary scene beyond the dining table.

This work invites viewers to confront the tension between visual pleasure and physical inaccessibility, challenging the conventional perception of food as merely a consumable object. It provokes a dialogue on the intersections of food, body, culture, commerce, and fantasy within contemporary society.

Credits

Chih-Chung KUO
More Silver Winners
Student
2025
London Design Awards - ECHOES OF NILE

Entrant

99mit Fu-Tai-International

Category

Student Design - Product Design

Interior
2025
London Design Awards - Inkstone

Entrant

Joyful Room Design & Construction Co.Ltd

Category

Interior Design - Residential

Product
2025
London Design Awards - 3M Command Heavyweight 304 Stainless Steel Organizing Series

Entrant

3M Taiwan

Category

Product Design - Kitchen & Bathroom Accessories

Interior
2025
London Design Awards - Harmony in Simplicity
HUNG KUO REAL ESTATE DEVELOPMENT CORP.|TOP SCENE ADVERTISING CO., LTD.

Entrant

ShiuanYuan Group

Category

Interior Design - Hospitality