Rome Design Awards Design Of the Year

2025

Jin wen feng

Entrant Company

Shanghai XiXingYueSe Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Hubei Wenfeng Liquor Industry Co., Ltd.

Country / Region

China

Jinwenfeng ·Yuan Qingci: A Vessel of Heritage and Modern Elegance

The bottle design draws inspiration from the iconic Chinese "Plum Vase"—a classical form celebrated in ancient China for displaying plum blossoms, admired for its graceful and captivating silhouette. While preserving the classic proportions of a small mouth, full shoulders, and tapered base, the contours have been refined to achieve greater fluidity and fullness. The shoulders feature metallic relief work, a technique that honors the vessel’s historic elegance while introducing contemporary texture and visual depth.

A soft jade-green glaze envelops the bottle, evoking the warmth and subtlety of jade—a color that conveys richness while reflecting the brand's ethos of being "humble yet refined." Metallic accents create a striking dialogue between classical elegance and modern luxury, ensuring the design stands out among traditional spirits.

The bottle incorporates motifs of the "Four Noble Plants"—plum blossom, orchid, bamboo, and chrysanthemum—symbols of virtue and integrity in Chinese culture. These elements are rendered through浮雕 and gold foil stamping, adding cultural depth and artistry.

The cap, shaped like blooming petals and engraved with traditional auspicious patterns, embodies poetic beauty and a sense of ceremony. It reflects the liquor’s delicate aroma and elegance, while silently conveying wishes of goodness and fortune.

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