MENG MA

MENGMA Sparkling Cocktail: Packaging Design

The packaging design for MENGMA Sparkling Cocktail centers on a "youthful, trend-forward" concept, merging bold visual impact with taste suggestion to create a ready-to-drink package that resonates with contemporary young aesthetics.

The primary visual features a gradient transitioning from fresh green to vibrant orange, directly translating the beverage's refreshing taste into a visual language. This high-saturation gradient possesses a unique quality that blends 2D and 3D effects, standing out sharply against a matte black background. It clearly communicates the product's flavor profile while its captivating color combination appeals to the younger generation's desire for individual expression.

The layout embraces an international visual style. The English name "MENGMA" is presented in exaggerated proportions, paired with the slogan "DREAM AS A HORSE," reinforcing the brand's fashionable and edgy identity. The dominant use of black breaks away from the overly sweet stereotype of traditional cocktails, lending the product a distinctively cool vibe that helps it stand out in a competitive market.

To suit diverse consumption scenarios, MENGMA is available in both glass bottle and aluminum can formats. Both versions utilize a matte black base, highlighting a refined and premium texture, accented by rose-gold metal caps and pull-tabs to enhance overall sophistication.

The bottle comes with a hand-held gift box, balancing aesthetics and a sense of ceremony, making it ideal for gifting and social gatherings. The can version is lightweight and practical, better suited for casual consumption and outdoor socializing, comprehensively covering various situations from solo enjoyment to group celebrations.