NERA30K

About The Entry

Through visual design and functional presentation, this product provides high-tech, premium, and personalized experiences for users seeking vape devices with high performance and long battery life, as well as for trend-savvy consumers and content creators with a preference for digital aesthetics.

The product’s key specification, “30K”, takes center stage as a visual highlight. On the poster, it appears as oversized white lettering that forms a glowing backdrop, creating a strong visual impact. On the front of the packaging, it serves as a core design element, enhancing recognition from a distance. Additionally, the 30K mark can also be expressed through translucent, embossed, or shadow treatments and applied across end-cap signage and KV backgrounds, reinforcing brand equity and transforming “long endurance” from a technical specification into a powerful brand symbol. The dynamic “Energy Ring/TURBO” symbol consists of a circular ring and particle trails resembling a turbine or energy gauge, not only signaling the product’s high performance but also acting as interactive animations to enhance user engagement. The “Mirror Starry Horizon” stage design uses reflective surfaces, microgrid textures that evoke pixels and screen substrates, establishing a clean, futuristic atmosphere and unifying the visual tone across posters, campaigns, unboxing materials, and other brand touchpoints. The primary color scheme features a vertical gradient from deep indigo to electric blue, evoking a sense of stability, rationality, and high-tech sophistication. Moreover, the blue-indigo gradient and information grid layout are applied across the full product chain from device boxes, refill packs, display trays to master cartons, creating a unified series identity that is immediately recognizable on shelves and in retail environments.