London Design Silver

2026 Winner

BeauEver Neck-Jawline Sculpting Cream

Entrant

Global Empowerment NZ Ltd

Category

Packaging Design - Beauty & Personal Care

Client's Name

-

Country / Region

China

About The Entry

The packaging seamlessly merges visual aesthetics, practical convenience, and functional association to redefine the daily skincare experience. To visually convey the efficacy of ingredients sourced directly from the pristine glaciers of New Zealand, it draws inspiration from elegant black swans gliding upon New Zealand’s lakes. The swan’s graceful, taut neck serves as a perfect embodiment of the product’s tightening, lifting, and sculpting benefits. This harmonious marriage of form and function enables consumers to instantly associate the product with neck care and an elegant posture the moment they lay eyes on it.

The bottle features full, fluid curves that mimic the elegant silhouette of the swan, while the elongated massage spatula rises like the swan’s neck gracefully stretching above the water. This design precisely echoes the product’s efficacy in neck-jawline tightening and lifting, evoking a beautiful expectation of the “swan neck” effect. In terms of material selection, the packaging employs high-gloss silver metal, presenting a high-tech aesthetic. The material also captures and reflects light to create a mesmerizing shimmer akin to the black swan’s feathers, endowing the packaging with a dynamic vitality.

After use, the magnetic massage spatula gently rests against the bottle and snaps seamlessly back into place with a crisp, satisfying click. This interaction feels as graceful and effortless as a feather settling upon water, not only delivering a sense of stability and completing a tidy, fluid cycle of use but also resolving the common problems of traditional spatulas being prone to contamination and difficult to store. Moreover, this spatula serves a dual purpose: the concave bowl allows for quick, hygienic scooping without any finger contact; the meticulously designed silhouette boasts diverse curved surfaces to precisely fit the jawline, front neck, and nape. Once the cream is scooped, it can be applied directly and massaged upward in one continuous motion for deep absorption. This refined experience transforms a daily skincare routine into a personal ritual of sculpting natural beauty.

Credits

Ke Zheng
Susu Chen
Chunxu Wan
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