Rome Design Awards Platinum

2025

2024 Love Sharing-Angel of Love

Entrant Company

KWAN KWAN INTEGRATED MARKETING CO., LTD

Category

Lighting Design - Event & Exhibition Lighting

Client's Name

PRESIDENT CHAIN STORE CORPORATION

Country / Region

Taiwan

The “2024 Love Sharing: The Angel of Love” campaign, organized by Uni-President Department Store Taipei, presented a captivating series of events that elegantly reimagined iconic scenes from the streets of London. On the fourth floor, the exhibition area was thoughtfully designed to immerse visitors in an experience reminiscent of wandering from the lively Carnaby Street to the sophisticated Regent Street. As guests explored this enchanting environment, they were greeted by quintessential British elements, including striking red telephone booths, vibrant flower shops, charming newsstands, and classic double-decker buses. This carefully curated atmosphere not only celebrated the essence of British culture but also provided a stunning backdrop for memorable photography. It was an exceptional opportunity to embrace the spirit of a festive London, right in the heart of Taipei. The event proudly paid homage to the iconic British band, The Beatles. Guests enjoyed an enchanting experience with a whimsical yellow submarine jukebox that guided them through a selection of the band's timeless hits. Additionally, the KOKO CLUB theatre stage came alive with performances every Saturday and Sunday throughout the exhibition. Renowned bands were invited to showcase British music, creating an inviting atmosphere that captivated audiences with the rich charm of British melodies, providing a truly memorable audio-visual experience. The "2024 Love Sharing: The Angel of Love" campaign was an exciting collaboration with a prominent record label, featuring a unique pop-up store dedicated exclusively to The Beatles. Music enthusiasts had the opportunity to purchase commemorative vinyl albums available only at this venue, making it a must-visit for collectors and fans alike. In addition to the vinyl offerings, the museum had curated a state-of-the-art personal recording studio experience area. This engaging space allowed participants to record their own music, providing them with the chance to pursue their dream of becoming a singer. Visitors felt as though they had entered the iconic realm of British music, resonating with the timeless melodies of The Beatles and creating unforgettable musical memories that would last a lifetime.

Credits

KWAN KWAN INTEGRATED MARKETING CO., LTD
CHEN KUNGJU
Ruiguang Technology Co., Ltd.
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