Rome Design Awards Platinum

2025

2025 Let’s Go Bloom

Entrant Company

New Taipei City Government, Tsun Guang Co., Ltd

Category

Interior Design - Event Space

Client's Name

Country / Region

Taiwan

Unfolding in early spring, the 2025 Wanjin Azalea Festival ran from February 27 to March 30 under the theme “Let’s Go Bloom.” Spanning over 30 hectares and 100,000 plants, it united the twin hubs of Jinshan and Wanli to create Taiwan’s most spectacular coastal flower celebration.

Featuring 22+ azalea varieties, the event blended local floriculture with artistic expression. Jinshan hosted the nation’s only greenhouse art museum, a large flower corridor, and a landscape design competition. Wanli’s site showcased a floral kaleidoscope bridge and a Japanese-style azalea garden. Activities included DIY classes, weekend markets, social media giveaways, and guided flower tours. Evening lighting extended the experience into night. The event also advanced the Wanjin Azalea brand, connecting agriculture, tourism, and design into a year-round cultural economy.

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