Yang zhi

About The Entry

The overall aesthetic embraces a minimalist white as the primary color language, echoing the snow-capped mountains, clouds, and pristine air of the Qinghai-Tibet Plateau. White not only reflects the clean, pure taste profile of this highland barley liquor but also breaks from the heavy impression of traditional alcohol packaging with its lightweight, contemporary style—aligning with modern consumers' appreciation for sophistication and visual lightness.

The Potala Palace, an iconic Tibetan cultural landmark, is selected as the core visual symbol. Rendered in accents of red and gold on both the bottle and packaging, it symbolizes the plateau's rich civilization. Red conveys the warmth and devotion of the highlands, while gold signifies the precious quality of the liquor. The graphic is treated with geometric simplification and flattening, retaining recognizability while infusing a modern, fashionable feel—serving as a visual bridge between "plateau culture" and "modern consumption."

The bottle contours incorporate soft, flowing wave-like textures, inspired by the rolling highland mountains and the smooth pour of the liquor. This creates a distinctive visual identity while improving grip comfort, uniting aesthetic appeal with practical experience.

The Potala Palace motif is consistently applied across the outer box and bottle, reinforcing brand recognition. Text information is presented bilingually in Chinese and English. The phrase "THE THIRD POLE OF THE WORLD" references the geographical concept of the Qinghai-Tibet Plateau as the "Third Pole," lending the product an international cultural dimension. A silver metal cap contrasts elegantly with the white bottle, enhancing the overall refined and premium impression.