Ronghe · Zhijian

Ronghe · Zhijian: A Spirit of Cultural Essence and Minimalist Elegance



The name "Ronghe · Zhijian" embodies a profound integration of regional identity and minimalist philosophy. "Ronghe" pays homage to the spirit of Chengdu, historically known as Rongcheng (the "City of Rong"), while "Zhijian" reflects a design ethos of purity and refined simplicity.



The bottle features a sophisticated gradient from premium grey to transparent glass, accented by a spiral wave-line structure. This design evokes the gentle flow of water, creating a visually rhythmic form that symbolizes the spirit’s maturation through time and craftsmanship. A magnified portion of the Chinese character “蓉” (Rong) is boldly rendered in gold foil stamping as the key visual motif. This minimalist yet highly distinctive treatment anchors the design in Chengdu’s cultural roots, while the gold foil adds a touch of luxury.



Topped with a metallic-finish cap shaped like an artful blooming flower—representing the city blossom—the design harmonizes with the “蓉” character motif. This thoughtful detail reinforces the brand’s cultural identity with subtle artistry. By eliminating all non-essential elements, the overall aesthetic achieves a clean, elevated presence that communicates Ronghe’s unwavering commitment to quality and cultural depth. It offers consumers a premium experience—one that engages both the eye and the palate.