Rome Design Awards Gold

2025

Digital Cultural Relics Guardianship Plan

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

Product Design - UX / UI

Client's Name

Country / Region

China

Over 10 million Chinese cultural relics have been plundered and lost overseas throughout modern Chinese history. Many of these exquisite artifacts now face preservation crises due to misinterpretation and improper management in foreign museums. These relics are vital carriers of our 'investigation of things to acquire knowledge' cultural gene, with their intricate craftsmanship revealing Eastern aesthetic codes. Their absence has created a significant gap in public understanding of traditional techniques. Fortunately, rapid technological advancements today offer new digital solutions for their protection and inheritance.

To advance the digital preservation and innovative inheritance of cultural relics, Baidu Baike, utilizing its advanced technological and platform resources, and coinciding with International Museum Day (May 18th), is actively promoting the digital protection of cultural relics with 3D technology as a key breakthrough. Through high-precision digital restoration, custom-designed online exhibition spaces imbued with Oriental aesthetics, and 3D upgrades to cultural relic entries, Chinese artifacts gathering dust overseas are digitally "returning home." This initiative also constructs a more comprehensive and enriched encyclopedic ecosystem of cultural relic knowledge. This cross-temporal dialogue with cultural relics transforms their return into an aesthetic practice that combines technological warmth with emotional depth.

Through 3D entry points on Baidu Baike entries, users are guided into exclusive, custom-designed cultural exhibition spaces with an immersive interface. The product supports interactive zoom and rotate functions, while also establishing online thematic aggregation pages to build a knowledge graph of lost cultural relics, addressing users' needs for in-depth content.

This project focuses on the world's four major museums: the Louvre, the Metropolitan Museum of Art, the British Museum, and the State Hermitage Museum. Leveraging technology, it undertakes high-precision digital restoration of 475 Chinese cultural relics currently held overseas. The 3D upgrade of these cultural relic entries establishes a more comprehensive knowledge ecosystem. Interactive zoom, drag, and rotate functions break through the physical limitations of distance and display cases, revealing details inaccessible in traditional exhibitions.

Credits

Yujie Shi
Yong Zhang
Tong Yue
Zhuofen Su
Han Xiang
Luyao Cui
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