LOST MARY SI

About The Entry

The LOST MARY Retail SI design is developed around the brand’s core spirit of “Cutting Edge, Freedom, and Non-compromise,” aiming to create a retail space that stays true to the brand’s distinctive identity while catering to global market needs. The design builds on the brand’s signature colors, complemented by bold contrasting accents to evoke a cutting-edge, individualistic atmosphere. It also considers cultural preferences across different countries, ensuring a color palette that is both globally adaptable and locally resonant.

The design adopts a modular and reconfigurable structure that significantly cuts production and updating costs. Its spatial language achieves a balance between consistency and flexibility, enabling rapid adaptation to diverse retail environments across countries and regions. This adaptability ensures a unified global brand image while supporting localized implementation across markets.

The design combines clean, sharp lines with avant-garde materials to create a modern, distinctive spatial atmosphere. Brand-spirit elements are subtly integrated into the details to align aesthetic expression with brand philosophy. The merchandising and wayfinding systems follow a clear, streamlined layout that keeps the focus on the brand, enabling consumers to quickly access information while reinforcing the brand’s unique character.