Rome Design Awards Silver

2026

Uniform Teeth Clear Aligner Packaging

Entrant Company

Jiwon Chong Creative Design Co.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Uniform Teeth

Country / Region

United States

Clear aligners are an alternative to braces and are designed to move teeth into their proper position. Our goal was to create a kit to delight on the teeth straightening journey.

The packaging relies upon a delicate serif with refreshing color palette. We chose a 4-division structure to neatly display the sets of aligner bags and added a convenient removable box to store dental goodies like whitening gel. A pop-of-orange carrying case rounds out the packaging. Soft and flexible silicone allows it to fit conveniently into a pants pocket and provides for easy cleaning and safe aligner storage.

After an in-person office visit, patients receive the aligner packaging kit that will accompany their treatment for up to 6 months. Throughout the treatment, patients wear the multiple stages of aligner in the order that is displayed in the box.

As the packaging accompanies patients' treatments for up to 6 months, the rigid magnetic closure box was used that is sturdy and durable. Every component of packaging is collapsible and can be assembled to help save storage space for our manufacturing suppliers.

The packaging kit contains 24 aligner bags (2 clear aligners per each bag), travel case, dental goodies (whitening gel, elastic bands..) and instructional booklet. The challenge was to organize the different size, shape and look of multiple items in a box. After multiple rounds of prototyping, we chose a 4-division structure to neatly display the sets of aligner bags and added a removable box that the travel case can be placed in and at the same time store dental goodies. This structure keeps the box size from not getting large and also groups and organizes the contents.

Credits

Visual UX Designer
Jiwon Chong
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