Rome Design Awards Silver

2025

Zero Miles

Entrant Company

Maomao Ding

Category

Packaging Design - New Category

Client's Name

Country / Region

United States

Zero Miles is a subscription box for couples in long-distance relationships, designed to help them stay connected in fun and meaningful ways. Each box has a unique theme, and customers can choose from different plans so that both partners receive a personalized box with special activities or gifts. The concept behind Zero Miles is all about “spending quality time together.” By subscribing, couples get a “Dating Activity Box” featuring themes like “I MISS YOU,” “I TRUST YOU,” and “I NEED YOU.” These boxes encourage long-distance couples to spend time communicating and connecting, helping them grow closer despite the distance. The design draws on subscription user data, using soft, neutral colors like brown, pink, nude, and black to create a gentle, elegant look. Geometric shapes and linear elements are incorporated into the packaging, adding a refined touch.

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