Rome Design Awards Gold

2025

In 2025, Yilan City Spring Festival street scene layout

Entrant Company

Shunyuxin Optoelectronics Co., Ltd.

Category

Lighting Design - Outdoor Lamps / Lighting

Client's Name

Yilan City Office

Country / Region

Taiwan

The Yilan Lunar New Year lighting event takes Yilan Bridge as its base, transforming it into a “Golden Serpent Light passage.” Wavy strip lights ornament the “Soaring Dragon, Dancing Serpent” themed area, forming a 230-meter-long serpentine installation that symbolizes good fortune and auspiciousness. Beyond showcasing dynamic lighting and creative design, this installation leaves a lasting impression on visitors by immersing them in a charming festive atmosphere through the interplay of light, shadow, music, and interactive experiences.

Zhongshan Park serves as a lighting zone themed “Welcoming Spring,” filled with festive spirit. At the heart of the design is an installation of the Chinese character for “Spring (春),” which integrates interactive features that allow visitors to walk through it. This fusion of lighting and interactivity not only offers visual enjoyment but also invites people to engage with the display, enhancing the overall experience. Wandering through this luminous maze allows visitors to enjoy the shifting illumination while celebrating the joyful Lunar New Year atmosphere with family and friends.

The design and planning of environmental lighting transform the event into a visual feast while creating a family-friendly experience. It enables local residents, particularly students, to engage with the festival in their own unique ways, adding a bright touch to Yilan City during the holidays.

During the Lunar New Year holiday, the Yilan Government planned an environmental lighting event. The design team incorporated creative expressions – such as lights, sound, and form – to blend the city’s local characteristics and cultural spirit, making it a festive atmosphere rich with regional identity. These creative elements not only enhance the local cultural aesthetic but also encourage the development of the cultural and creative industries, further boosting the tourism economy.

This event aimed to carry forward the spirit of the Year of the Dragon with the theme “Soaring Dragon, Dancing Serpent.” The concept infuses Yilan with a lively and inspiring ambience, enriching the festive imagery and giving the Yilan Bridge a refreshed appearance.

Credits

Shunyuxin Optoelectronics Co., Ltd.
YUN TING, LIN
Shunyuxin Optoelectronics Co., Ltd.
Lin Yu Hsiang
Shunyuxin Optoelectronics Co., Ltd.
Hsieh, Ya Yi
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